They call it that so proper folks don't make a mistake and eat it. "neither Oak nor Mesquite smoke should ever be allowed to touch a piece of meat, when using either or elm for cookin' the food should be inside dutch ovens. I don't mind grilled if it's over good wood coals or on a cast iron griddle, and is cooked slow and basted with butter. No propane, no sawdust charcoa.