W.C. Coleman
A man with poor eyesight but remarkable vision.
It started as simply as this: In 1900, a young man bent on replenishing his educational funds so he could complete his last year of law school set out to sell lamps in what is now Kingfisher, Oklahoma. He had first encountered the lamp that would change the course of his life in a drugstore window in Alabama. Plagued with such poor vision he sometimes had to ask classmates to read aloud to him, the brilliant light from that window stopped W.C. Coleman in his tracks. He went in to inquire about it and discovered he was able to read even the small print on a medicine bottle by this light.
The lamps had mantles, not wicks, and were fueled by gasoline under pressure instead of coal oil. Their light was clean and white. And when Coleman heard the company was looking for salesmen, he used the funds he'd accumulated to buy inventory. He could sell these lamps in a flash to merchants who wanted to keep their shops open in the evening.
As it turned out, he couldn't sell even one. Merchants in Kingfisher had just been stung by a lighting salesman with a less-than-stellar product. Shopkeepers would not be swayed. So, using the ingenuity and resourcefulness that would later build his company, W.C. decided to sell a lighting service instead of the lamps themselves. He drew up contracts with a "no light, no pay" clause and, with the risk removed, customers signed up.
Soon Kingfisher was a beacon on the prairie. The service eventually expanded to cities as far west as San Diego and Las Vegas. In 1902, Coleman relocated to Wichita, Kansas, reasoning it would be about the center of his potential territory. As it turned out, his territory would one day come to encompass the world.