MedicineMan, I hear you!
I'm also "gearing up" for this sport, except for me, I had nothing at all (except Levis, and even then, they all have belt loops!)
So I had to buy 4 guns, two of which I still don't have in my hands due to California's bizarre laws (I can only buy one new handgun every 30 days, and even then I have to wait 10 days to get each one...so 40 days wait!!)
I also shoot USPSA. Yes, there are massive gamers, BUT there are also game divisions AND classes. So if you shoot "production division" you shoot an off the shelf gun with minimum modifications. YOu can slick up the guns of course, but that usually means an action/trigger job, but for something like a Glock (the dominant gun in USPSA production division) there isn't really much you can do. Then you have the "Open" division where the $3000 guns go. For fun, most people stick to the production or single stack (1911) or revolver divisions. Gamers go to the Open or Limited divisions... so it keeps normally equiped folks apart from the gamers.
Then you have "classes" so if you are a mediocre shooter, you might be D class or C class and you score is based on your class, which is based on your previous shooting scores. This is great because casual shooters tend to shoot against others of similar skill, and super gamers shoot against super games, and based on their equipment.
The problem is "sandbaggers". So if you are actually a really good shooter and you SHOULD be an A or Master class shooter, when you shoot the scoring (classification) stage, you purposely screw it up so that you don't advance to the next class. This means in official matches, which has prizes, you are cheating because you keep your competition to the people who actually shoot in a class below you, versus people of similar skill. Sort of like holding back an 8th grader so next year he plays baseball against other 8th graders instead of 9th graders, where he should be.
But it's great fun to watch people sandbagging and seeing the creative ways they purposely prevent themselves from moving up in the classes.. failing easy shots, shooting things out of order, etc.
OK, but back to Cowboy stuff, I think everyone wants to be competitive. How badly you want it also reflects how well you do. I pretty much never practice my USPSA skills, I just like walking around with a gun in a holster running around shooting targets. As a result, I'm not even classified! For cowboy shooting, I'll approach it the same way...honestly, I want to dress like a cowboy and shoot from a holster...what fun! Do I want to be competitive? Well, it's human nature to want to improve. Do I want to spend a crapton for slicking up my guns? No, but if I can do things myself, I consider that fair game. If I tune my gun myself, then ...sure, why not? That's part of the game too, right? I mean if you slick up your gun OR you go to work, earn your pay and decide to give some of it to a gunsmith, then that's your choice and your way of helping in the game!
Consider this too ... even if you go and shoot against amazing slicked up competitors ... that should just make it more fun. It's awesome to watch good shooters, with their slick guns. It gives you a target (so to speak) for your own performance. And what the heck, go give it your best shot and enjoy yourself! Thats what I plan to do.
OK, sorry, long winded rambling reply ....