There's a couple of reasons for the price rollback. Most importantly, let me say that quality and our manufacturing process hasn't changed. We have added additional machinery and people. As the web site indicates, our core products are moving through the system at a much faster rate and at a lower cost to us. Both dealer prices and retail prices have come down. Margins have also decreased based on what we see our products are actually selling for around the country.
We are now stocking core products. Core products include the Rodeo, Rodeo II, Cowboy and the Single Action. All in 45 and 38 Sp, 4 3/4" and 5 1/2". The SA is also now stocked in 45, 7 1/2". All guns are stocked in hard rubber. Other calibers are also being stocked in our Single Action model. If a customer is looking for options (grips, engraving, etc), the order is then directed to the Custom Shop.
Banjoman