Art direction for every modern western movie or TV show poster:
"OK, we need a background. Something with two parallels lines running into the distance, like train tracks or something. Make it look like there's smoke, and give everything a scratchy sepia look. Now, put the hero in the center, and have him stand kind of awkward. Make him holding his gun, but not properly, more like he's just about to drop it. Is he wearing a big hat? Good, now tilt his head down. More. More. More. More. So it looks like he's studying his belly button. PERFECT!"