(http://www.dcrblogs.com/wp-content/uploads/2009/07/shiny-red-button.gif)
In Belgium we placed a big RED push button on an average Flemish square of an average Flemish town. A sign with the text "Push To Add Drama" invited people to use the button. And then we waited...PUSH THE RED BUTTON: https://www.youtube.com/watch?v=kJTBgjHW6x0
See those red buttons below? Well don't even think about pressing them. I mean it, get it out of your head right now. I know it's temping but you must resist pressing those buttons. Remember, you've been warned!
(http://www.stupid.com/assets/images/4460_DoNotPressTheBigRedButton_1.jpg)
In Brazil we placed a big RED push button on an average Brazilian square of an average Brazilian town. A sign with the text "Do Not Push" sort of invited people to use the button. And then we waited...DO NOT PUSH THE RED BUTTON: https://www.youtube.com/watch?v=8wjPZ4ICRz4
DO NOT PUSH THE RED BUTTON:
https://www.youtube.com/watch?annotation_id=annotation_566953&feature=iv&src_vid=UCUD-Bu92gU&v=eRZPPdf_sm0#t=18s