Photobucket was one of the dotcom companies that sprang up figuring they’d all be millionaires Mairead even though hey didn’t have a business model. “We’ll get a big customer base, then figure out how to monetize it later.” Well later never came, the investors dried up, and they had employees and infrastructure to pay for. No one looks at banner ads anymore, so they had to figure it a way to make money and they figured they’d charge for their service the way they did in the old days. Problem is that no one wants to pay for anything online.