Doc asked, "What are they up to?" My answer is, "Hopefully, nothing." Let me explain...
I have been following USFA since the very beginning and, if nothing else, they have a long history of promising but not delivering. Originally they were going to offer a full line of percussion revolvers. Only a handful of 16" "Buntline" and 1851 Navy Richards Mason revolvers were ever made. The Lightning Rifle project fizzled. All mention of the 1911's and the Woodsman pistols have disappeared from their web site. The Omni-Potent is no longer in production. The Remington project never came to be (The Remingtons, by the way, were to be marked Remington, not USFA, and marketed through Remington - not exactly sure where the ball got dropped on that one, Remington or USFA, but I can guess). Anyone else remember the Forehand & Wadsworth prototype that USFA displayed at the Shot Show a few years back? Who's bright idea was that? What it all boils down to is that USFA has always tried to go too far, too fast. What is truly amazing is that they have been able to produce quality SAA's despite all of these marketing mishaps and mayhem.
I, for one, feel that we would be best served if USFA would abandon all future plans for product line expansion and stick solely to the SAA. No more rifle/shotgun plans, no more semi-autos, just SAA's. USFA should concentrate on providing the best SAA available and the ability to offer their customers a variety of custom variations in a timely manner. Their Double Eagle and 12/22 models are a classic examples of what can be done. Expand on it, but within the limits of the basic SAA design. Concentrate more on the "custom shop" side of the business. Want a 10" SAA on a black powder frame with a double eagle style enlarged trigger guard and a Bisley style hammer? USFA would be (and should be) the only company you could go to.
USFA built their reputation on the Single Action Army design. It's what they do best and they should stick to it. Every time they start heading off in another direction production of the SAA seems to suffer a bit and that will never be good for business.