The one gun store in our area that carries primers is at $129 per 100. But he has been known to wear a mask when he robs you.
I'm guessing there is a missing zero or a missing decimal point in there somewhere
.
I did not run out with the recent shortage but was getting low. I shoot CAS every weekend so figure 500 rounds a month plus shotgun. So I have been stocking up and am now set for the next few years. There is a Bass Pro and a Cabelas that I am occasionally near, but their prices are usually not great plus a limit. I keep an eye on the big online retailers for price and availability, plus deals. I've bought a lot from Natchez. All the big retailers have free shipping or free hazmat deals regularly. Those save a little. It is always more cost-effective if you are buying larger quantities and/or getting powder on the same order. But once every month or two they have 10% discount. If you are buying 10K primers, that adds up to a much bigger saving than the free hazmat or shipping (the last time I did it, hazmat was $23, shipping was $20). The best prices I've seen on Federal, my preference, has been $74.99/K. I prefer magnum small primers, for a while they were cheaper than standard but lately have been higher. I did buy some CCI small rifle primers (most of y'all know those are the same as small pistol - small rifle magnum are NOT the same as small pistol magnum). And those worked fine in my guns, although I think I did turn in the strain screw on my '73 a half-turn. CCI's used to be the hardest primers, but not any more.
Those Normas may be just fine, depending on if your guns have lighter springs. Since my choice of Federals is available, I'm fine paying some more for the peace of mind. I did try some Ginex primers from Argentina. They were a little harder than the Federals and I did have to increase the main spring tension another half-turn on the strain screw for those.