As a production rifle, it is excellent! Outstanding, even. I don't know the retail price, but I suspect it's about 20% of what I used to charge. I've been a serious student of the Hawken rifle for about 50 years and have made about two hundred of them, the most recent only a couple years ago. I started out in black powder shooting with a T/C "Hawken" rifle in fifty cal....wish Pedersoli had this one back then. I'd have been a sure customer.