The Happy Trails Children’s Foundation is proud to honor Tex Ritter and Eddie Dean this year with Silver Screen Legend XV. This is the 15th year the foundation, through the generosity of the renowned Colt’s Manufacturing Co. LLC of Hartford, CT, has used very special guns and holsters to raise money for abused children.

The exquisite engraving on the pistols, the custom tuning of the six-guns and the magnificent silver spots, conchas and buckle sets on the belt and holsters were provided by Conrad Anderson, Rocktree Ranch. The genuine pre-ban elephant ivory grips on the guns were hand crafted by Bob Leskovec, Precision Pro Grips, from Ivory donated by David Warther, of the Warther Museum in Dover, OH. Jim Lockwood of Legends in Leather crafted the hand-carved and Sterling silver mounted double holster rig in the Tex Ritter and Eddie Dean style. Ron Love made and donated the prop cartridges. All of these wonderful people and companies are enduring examples of that very special American spirit known as “the cowboy way.”

Renowned western entertainers Roy Rogers and Dale Evans spent a lifetime devoted to children and their support of children-at-risk is well documented. The Happy Trails Children’s Foundation is proud to carry on the work with abused children who were so important to Roy and Dale. However, we need your help!

As a result of our association with Roy and Dale, and the positive and wholesome family values and American Tradition they represented, the Happy Trails Children’s Foundation is the only known children’s charity in the country today that actively supports shooting sports, Second Amendment Rights and responsible gun ownership, and is in turn supported by generous contributions from shooters, collectors, organized shooting sports and the firearms industry! We are proud of this unique partnership!

Order your tickets today for this beautiful and unique museum quality one-of-a-kind cowboy collectible. Tickets are $10 each or 11 tickets for $100. The drawing will be held Saturday evening, December 15, 2012. YOU DO NOT NEED TO BE PRESENT TO WIN! The winner will be notified by phone. You may check our web site for the winner’s name, after the drawing.

The total proceeds of this drawing benefit the Happy Trails Children’s Foundation for abused children. The Happy Trails Children’s Foundation is a charitable non-profit organization under section 501(c)(3) of the Internal Revenue Code. All donations are fully tax deductible to the extent allowed by law. You may order tickets by phone (760) 240-3330 or online. American Express, Discover, MasterCard and VISA accepted. Or you may send your check to:

Happy Trails Children’s Foundation
Silver Screen Legend XV
10755 Apple Valley Road
Apple Valley, CA 92308
(760) 240-3330
www.happytrails.org

Participating in the contest is easy! Visit Ruger.com/Million to submit an essay (400 words or less) that shares your story of why you purchased a new Ruger firearm during the 1 Million Gun Challenge, and upload a photo of you with your new Ruger firearm. Entries are due before noon on March 6, 2012. Ruger will then choose eight finalists and post their essays and photos on the Ruger.com/Million website. America can start voting for their favorite finalist at noon on March 16th. The Grand Prize winner and a guest will travel to the 2012 NRA Annual Meeting on April 13-15 with an opportunity to join Ruger in presenting the final 1 Million Gun Challenge check to the NRA.

Don’t get chosen as a finalist? You can still win! 25 Second Prize winners will win a 1 Million Gun Challenge commemorative knife and coin kit.

To register and read the Official Rules, visit Ruger.com/Million. Like Ruger on Facebook.com/Ruger to learn more about the finalists and follow the competition.

This limited time offer of Buntlines will include Turnbull’s famous color case hardening on the frame, loading gate and hammer with the balance of the firearm charcoal blued.

To personalize this offer, customers can choose their barrel length (up to 16”) and three initials to be engraved on the back strap. The unique ladder sight on this revolver is only available from Turnbull Manufacturing Company. Priced at $1,650.00.

Turnbull Manufacturing Company is dedicated to the faithful and accurate restoration of vintage firearms. Over the past decade, they have expanded their business to include their own line of Colt-style single action revolvers and Winchester-style rifles as well as offering upgrades to modern and original guns. Fore more information, visit www.turnbullmfg.com.

Instead of waiting until after Thanksgiving, MidwayUSA will be offering special, one-day only deals for Customers to celebrate the traditional Black Friday and Cyber Monday shopping days beginning Monday, November 21st through Monday, November 28th. Each day, Customers can take advantage of great deals on items like the always-popular Simmons Whitetail Classic Scope with Truplex Reticle, regular price $249.99, on sale for $94.99. The MidwayUSA Pro Series Tactical Rifle Cases will also be available half off at $34.99, and the Stealth Cam Rogue IR Digital 8.0 Megapixel Game Camera will be on sale for $69.99, regular price $139.99.

“This year’s Black Friday and Cyber Monday sales offer nearly 100 different sale products for shooters, reloaders, gunsmiths and huntersj,” said Terry Roberts, Promotions Manager at MidwayUSA. “Thanks to the close relationships we have with our vendors, we’re able to offer our Customers some of the best products at our lowest prices ever.”

For more information about MidwayUSA, please visit www.midwayusa.com or call 1-800-243-3220.

“MidwayUSA has been on YouTube for several years now, and I’m excited about our launch into Facebook and Twitter,” says Larry Potterfield, Founder and CEO of MidwayUSA. “When we started the business, we’d communicate with our Customers through face-to-face conversations or over the phone, but with these new social media channels, we’ll be able to communicate, nearly instantly, more and better information and share some of the great things going on at MidwayUSA for our Customers.”

On the new Facebook page, followers will have access to:

• Exclusive promotions and special offers
• A “behind-the-scenes” look at what we’re filming for TV
• A look inside MidwayUSA – the business and the employees
• News about MidwayUSA’s Conservation and Shooting Industry support
• Opportunities to communicate with MidwayUSA and our community of Customers
• MidwayUSA will share this content through postings, videos and pictures.

In addition, Customers will be able to share their shooting, reloading, gunsmithing or hunting photos and stories with the company and other enthusiasts. MidwayUSA will also communicate exclusive promotions, special offers and product information to Twitter followers.

“At MidwayUSA, our number one goal is Customer Satisfaction, and our Facebook and Twitter launches will enable us to do a better job communicating with and engaging our Customers,” says Aaron Oelger, Vice President of Marketing. “Customers keep asking for more content – pictures, video and promotions – and these channels will help us provide this.”

For more information about MidwayUSA, please visit www.midwayusa.com or call 1-800-243-3220.

To find MidwayUSA on Facebook, please visit www.facebook.com/pages/MidwayUSA/182201421837454.
To follow MidwayUSA on Twitter, please visit www.twitter.com/midwayusa.
To find MidwayUSA on YouTube, please visit www.youtube.com/midwayusa.

This announcement runs in tandem with Action Target being named the official target manufacturer for the world’s largest Cowboy Action Shooting competition, End of Trail. SASS and Action Target have been working together for many years. Action Targets have been used with increasing frequency at regional, state and club Cowboy Action Shooting matches. They have also been the preferred choice for various other CAS events.

This prompted Action Target to work with SASS World Champion Evil Roy (aka: Gene Pearcey) to develop the industry’s most portable, economical, durable and independently reviewed steel target, the Evil Roy Practice Target. The Evil Roy target has been through some of the most grueling and comprehensive torture tests, but it performs each and every time. It is because of this reliability the SASS has chosen Action Targets for its Founders Ranch events.

“When World Championships are on the line only the best will do and Action Target is the best.” commented Coyote Calhoun (aka: Lamar Shelnutt) Marketing Director of SASS and Co-Match Director of END of TRAIL.

SASS’ newest shooting sport Wild Bunch Action Shooting®, with costuming and firearms based on the period just after the turn of the 20th century, depicted by the 1969 Sam Peckinpah’s movie “The Wild Bunch” will use the more extensive line of reactive Action Targets. The sport employs the use of a 1911 pistol rather than single action revolvers, SASS legal pump shotguns and lever action rifles. All pistols and rifles used in Wild Bunch Action Shooting require 40-to-45 caliber ammunition.

For more information on SASS®, the End of Trail®, Cowboy Action Shooting® or Wild Bunch Action Shooting®, please contact Lamar “Coyote Calhoun” Shelnutt or Misty “Misty Moonshine” Miller at (505) 843-1320. For more information on Action Target’s line of Cowboy Action Shooting Targets, their variety of Portable Steel Targets, or their full line of products and services visit their website, www.actiontarget.com. To purchase Action Target products for drop shipment direct to your U.S. range or facility, shop online at www.shopactiontarget.com or visit the SASS Mercantile at www.sassnet.com/mercantile.

“For years, customers have told us, ‘I sure wish you had ammo,’ well, we listened. We are offering the highest quality product at competitive prices, all backed by the high level of service Brownells customers have come to expect,” said company President Pete Brownell.

Competitive retail pricing plus the qualifying Brownells dealer discount, quick shipping, and Brownells exclusive 100% guarantee and free expert tech help all still apply. Customers can load up all the goodies they need for their latest gun project, add ammo, and get it all conveniently shipped to their front door. Brownells exclusive 100% guarantee applies to all purchases so customers can rest easy knowing that they can return anything they’re not happy with – no questions, no hassles.

Brownells exclusive Ammo Advisor™ is another industry first. The new tool makes shopping for ammunition online quick and easy. New shooters can use the Ammo Advisor™ to help them figure out which ammo is right for each application. Experienced shooters can use it to help them see options they might not have considered. Use any or all of the fields and the Ammo Advisor™ filters the selection based on the shopper’s criteria. The selection fields are populated with all the top brands in the calibers shooters use most. Of course, customers can always just head straight for their favorite brands without going through the Ammo Advisor™.

“65% of Brownells customers shoot more than 25 times per year, citing activities ranging from plinking to big game and varmint hunting. We are taking the ammo shopping experience to the next level by offering customers a tool that is user-friendly. It makes shopping for ammo quick, fun, easy and convenient,” continued Brownell.

Everything you need to build, customize and now shoot firearms is available at brownells.com.

At Brownells everything is guaranteed, period! …Forever, 100%, with no restocking fees. Founded in 1939, the company supplies more than 35,000 firearms parts, accessories, gunsmithing tools and ammunition to armorers, gunsmiths, and shooters worldwide. Brownells provides free tech help and there’s no minimum to order or small order fees. To place an order, or for more information, call 800-741-0015 or visit www.brownells.com and mention code PHR.

Photo Credit: www.sassnet.com

Founder’s Ranch, New Mexico – Action Target announces the Single Action Shooting Society (SASS) has made them the official target manufacturer for their group of Cowboy Action Shooting (CAS) enthusiasts. This announcement runs in tandem with Action Target being named the official target manufacturer for the world’s largest single action shooting competition, End of Trail.

Action Target has been working with SASS for many years. Their targets have been used with increasing frequency at regional, state and club shooting matches. They have also been the preferred choice for various other CAS events. This prompted Action Target to work with SASS World Champion Evil Roy (aka: Gene Pearcey) to develop the industry’s most portable, economical, durable and independently reviewed steel target, the Evil Roy Practice Target. The Evil Roy target has been through some of the most grueling and comprehensive torture tests, but it performs each and every time. Some of the most respected independent reviewers in the industry, such as Nutnfancy, that have the consumer in mind, have tested and evaluated the Evil Roy.

Evil Roy has been instrumental in the creation of the target named after him. He has also been working with SASS in the development of rules, shooting stages and weapon characteristics to include Wild Bunch Action Shooting, which will be the opening stages of the 2011 End of Trail.

The Media Contact and dedicated SASS member, Coyote Calhoun (aka: Lamar Shelnutt) commented, “Wild Bunch Action Shooting will employ the use of a 1911 pistol rather than single action revolvers, SASS legal pump shotguns and lever-action rifles. The idea for the equipment and dress used in the sport is based on the 1969 movie, “The Wild Bunch”. SASS is proud to have such a great relationship with Action Target that goes much deeper than just their high quality targets.”

The End of Trail Main Match will take place Thursday, June 23rd through Saturday, June 25th. The competitors participate in twelve individual stages shooting four stages per day Thursday, Friday and Saturday. End of Trail is a four gun event. That is, the shootist is required to perform using two six-guns, rifle and shotgun in each of the main match stages. Shooters can expect to fire ten pistol, up to ten rifle and up to six shotgun rounds for each stage and should be prepared to bring enough ammunition for the warm up and main matches.

For more information on SASS, the End of Trail or Wild Bunch Action Shooting, please contact Lamar “Coyote Calhoun” Shelnutt or Misty “Misty Moonshine” Miller at (505) 843-1320.

For more information on Action Target’s line of Cowboy Action Shooting Targets, their variety of Portable Steel Targets, or their full line of products and services visit their website, www.actiontarget.com. To purchase Action Target products for drop shipment direct to your U.S. range or facility, shop online at www.shopactiontarget.com. For other shooting and range-related needs, visit the Action Target subsidiary, Law Enforcement Targets.

The Traditions™ PA Pellet™ is not your typical flintlock. Traditions™ again steps ahead of the competition by introducing new, modern products that change the muzzleloading world. The PA Pellet™ is designed to fire both loose powder and easy to use pellets.

New for 2011, Traditions™ has added Accelerator Breech Plug™ to the PA Pellet™ Flintlock line. This breech plug enables a more consistent ignition and easier cleaning or removing a load. It is removable by hand in just three easy turns. To its most popular hunting flintlock, Traditions™ has also added Williams™ metal fiber optic sights and Soft Touch stocks and forends to all of the camo models which gives you a comfortable, secure grip with or without gloves.

The PA Pellet™ Flintlock has an improved, stronger flintlock with a larger frizzen face and special hardening treatment for more consistent ignition and better spark. It also comes equipped with Premium CeraKote finish which is 50 times more corrosion resistant than stainless steel and protects against corrosive black powder, cleaning chemicals, and any weather Mother Nature can throw out.

The PA Pellet™ Flintlock MSRP ranges from $381 to $469 depending on the model. Traditions™ continues to modernize muzzleloading and invites you to feel the difference.
For more information on Traditions™ Performance Firearms and their complete line of products, please contact 1-860-388-4656 or visit their website at www.traditionsfirearms.com.

On June 18, 1977, MidwayUSA first opened their doors under the name Ely Arms, Inc, operating from a small (1,536 square foot) metal building and serving mid-Missouri customers with new and used long guns, handguns and shooting and reloading supplies. “Most people think founding the company was a great stroke of genius, but it wasn’t. Simply stated, the beginning of MidwayUSA was a little bit of dream and a lot of circumstance,” said Larry Potterfield, founder and CEO of MidwayUSA. “I have always loved guns – shooting, reloading and gunsmithing are my hobbies – and we have been fortunate to find other like-minded folks to join us at MidwayUSA to serve our Customers.”

MidwayUSA has experienced a significant amount of growth and change in thirty-four years. The first decade brought an entry into mail order, a name change to Midway Arms, Inc. and closure of the retail business to focus on mail order. The second decade saw a major product expansion, the launching of an international division and the establishment of the MidwayUSA name. The third decade saw continued steady growth and witnessed the creation of an award-winning website, the debut of a Master Catalog and the launch of the GunTec division. The last several years have brought a Missouri Quality Award, a Malcolm Baldrige National Quality Award and an ISO 9001:2008 certification to MidwayUSA.

“Larry and I have always put our customers and the industry first,” said Brenda Potterfield, co-founder and vice president of Industry and Community Relations. “The employees at MidwayUSA are passionate about shooting and hunting – and that passion shines through to our Customers. Larry and I also believed that supporting the National Rifle Association and the Shooting Sports Industry was something we had to do.”

Both MidwayUSA and the Potterfield family have generously supported the NRA over the years, both in personal contributions and the start up of two important NRA Programs. The NRA Round-Up program was created by MidwayUSA in 1992 and has raised over six million dollars for the National Endowment for the Protection of the 2nd Amendment. The Friends of NRA (FNRA) program was also created by MidwayUSA in 1992 and several “friends of the company” from the local community. FNRA has generated millions of dollars for shooting programs all over the country.

For more information about MidwayUSA, please visit www.midwayusa.com or call 1-800-243-3220.